Transforming Cultural Retail with Purpose

Mission Retail Consultancy Group was founded on a singular belief: retail within cultural institutions should do more than sell — it should educate, inspire, and extend the guest experience beyond the exhibit halls.

Rooted in years of hands-on experience within museums, science centers, and cultural attractions, we specialize in building retail programs that reflect each institution’s mission, enhance guest satisfaction, and deliver sustainable revenue growth.

We understand the unique dynamics of nonprofit environments — from audience diversity and educational goals to the need for operational efficiency — and we bring solutions that balance profitability with purpose.

Whether you're restructuring your store, refining your product assortment, or transitioning from third-party to in-house operations, we offer the tools, insights, and expertise to help you elevate your retail experience.

Mission Retail Consultancy specializes in guiding cultural institutions to build purpose-driven retail experiences that increase revenue, streamline operations, and enhance visitor engagement.

Our Values

Mission Alignment: 

We ensure retail supports your core educational and institutional goals.

Guest-Centric Thinking: 

Every recommendation is rooted in improving guest engagement and satisfaction.

Sustainable Growth: 

We focus on long-term impact — balancing profitability with purpose.

Clarity & Execution: 

From strategy to SOPs, we help you build frameworks that work.

Let us help you turn your store into a mission-driven engine for impact and revenue.

About the Founder

K. Scott Younglove is a veteran retail leader with over 15 years of experience driving operational excellence at some of the nation’s most respected cultural and hospitality institutions — including the Smithsonian, the National Zoo, Bellagio and Mandalay Bay resorts, and the Orlando Science Center.

Throughout his career, he has successfully led complex retail transitions, managed multi-unit operations, and developed merchandising strategies that align with the distinct missions of museums, zoos, science centers, and guest-driven environments. His approach combines operational discipline with creative guest engagement, resulting in retail programs that are both mission-aligned and revenue-generating.

Through Mission Retail Consultancy Group, K. Scott Younglove brings his deep expertise and passion for cultural retail to help institutions unlock the full potential of their stores — elevating both guest experience and business performance.

He believes in "providing a positive guest experience at every point of contact" — a philosophy that has guided his leadership and continues to shape every client partnership.

"Every day is a good day." 

— K. Scott Younglove